Our Inspiration
In 2007, I was working as a Parliamentary intern in Westminster, London during a G8 Climate Change Conference to establish lower carbon emission targets. I felt disenchanted by how slow, and frequently ineffective, political action was. It often was 1 step forward and 2 steps back. After the job was over, I departed for the business world and never looked back.
It wasn't until the pandemic in 2020 that forced my thoughts inward to reawaken my passion. I had been wanting to start a green business for a long time, and had been searching through many ideas. One day as I perused the grocery aisle for soap and cleaners, all that was left was overpriced premium sustainable products that were 2-3x times the cost of normal brands. It was then that I realized the most value able thing in the world is ACCESS.
During the pandemic, there was a significant drop in global carbon emission as the world went into lockdown. Obviously that was unsustainable, but the light bulb went off in mind. If we can make it significantly cheaper for people access sustainable goods, then together through mass action, we can make a monumental environmental impact. I always believed climate change was an economic problem that can change people's decision. People can be reliably self-interested. So we gotta change their access to previously premium green products.